Your Team Has the Talent. We Give Them the Polish.
Business etiquette training that gives your team the presence, confidence, and communication skills to show up well every time it counts.
Trusted by professionals at Toyota, Pfizer, Siemens, Deloitte, Charles Schwab, Cerity Partners, and organizations across financial services, healthcare, pharmaceutical, legal, and automotive industries.
Years Delivering
Business
Etiquette Training
Of Professionals Trained
Across the U.S.
Generations Served
Boomers to Gen Z
Participants Per Session
Every Group Size, Across All Industries
YOU KNOW EXACTLY WHAT’S MISSING. YOU HAVEN’T HAD THE RIGHT WORDS OR THE RIGHT TRAINING TO FIX IT.
Your team is capable. Experienced. Smart. But somewhere between capability and client interaction, something slips. An email lands the wrong way. A meeting feels unpolished. A new hire represents the firm in a way that gives you pause and you find yourself hoping no one else noticed.
You have tried addressing it. But generic training does not stick. And delivering the feedback yourself puts you in a role you did not sign up for.
Business etiquette training gives your organization something more valuable than a checklist. A shared standard. One that your team carries in meetings, in correspondence, at the table, and in every interaction that carries your name..
What Is Business Etiquette Training?
Business etiquette training is professional development that teaches employees how to communicate, present themselves, and conduct professional interactions in ways that reflect well on themselves and their organization. It covers the visible behaviors that shape credibility — written communication, meeting conduct, business introductions, dining protocols, professional image, and client-facing presence.
At The American Academy of Etiquette, business etiquette training goes further than rules and formalities. It gives teams a shared language for what professionalism actually looks like — practical, immediately applicable, and grounded in the real situations your people face every day. The result is not just better behavior in the moment. It is a standard that holds.
The professionals who show up with polish, presence, and genuine connection are the ones who build lasting relationships and win business.
The workplace has changed faster in the last three years than in the previous thirty. AI is handling more tasks, workforces are leaner, and the professionals who remain are being asked to do something technology fundamentally cannot. Connect with other humans in meaningful, credible, and polished ways. Business etiquette training has never been more relevant, and organizations that invest in it now are building the one competitive advantage that cannot be automated.
Training Built for the Way Your Industry Actually Works
Every organization has its own professional culture, its own client expectations, and its own definition of what polished looks like. This training meets you there.
Financial Services & Accounting
Client-facing professionals in banking, wealth management, accounting, and financial advisory carry the full weight of the brand in every interaction. Business etiquette training ensures they show up with the composure, communication precision, and credibility that high-trust client relationships demand, from the first handshake to the business meal.
Healthcare & Pharmaceutical
In high-stakes, regulated environments, professional presence affects trust at every level with patients, providers, partners, and peers. Teams in medical and pharma settings benefit from training that bridges clinical expertise with the communication clarity and interpersonal polish that a professional environment requires.
Legal & Professional Services
Law firms and professional services organizations set the tone for their clients from the very first impression. Associates, partners, and client-facing staff benefit from a clear, consistent standard for how to show up: in person, in correspondence, and in every interaction that carries the firm’s name and reputation.
Also serving:
Higher Education & Universities
Construction & Real Estate
Automotive & Luxury Retail
Law Enforcement & Government
Hospitality & Tourism
Non-Profit Organizations
Sales Teams & Business Development
Pharmaceutical & Life Sciences
Technology & Professional Services
Association & Conference Programs
Automotive & Luxury Retail
Law Enforcement & Government
Don’t see your industry listed? Every program is
customized. Connect with us and we will build the
right training for your team.
Eight Programs. One Standard.
Every business etiquette training program through The American Academy of Etiquette is built around eight core modules. These can be delivered as standalone workshops, combined into a half-day or full-day program, or sequenced across multiple sessions — tailored entirely to your organization’s goals, industry, and team.
Module 1
Personal Branding Masterclass
How to enhance your professional reputation and shape how others see you
Module 2
Communication Skills: Verbal & Non-Verbal
The words, tone, and presence that define your professional brand before you speak
Module 3
The Human Advantage: The Art of Connection
Our most requested program. Because this is what cannot be replicated
Module 4
Emotional Intelligence
The silent skill LinkedIn consistently ranks among the most critical in today’s workplace
Module 5
The Business Meal
From boardroom breakfast to client dinner, navigating every table with confidence and ease
Module 6
Connecting the Generations
How to communicate, collaborate, and lead effectively across all five generations
Module 7
Business Networking
Practical tools and a clear approach that put everyone at ease, before, during, and after the event
Module 8
Service Staff Excellence
For hospitality and client-service professionals who want to elevate the experience they create
Module 8
Service Staff Excellence
For hospitality and client-service professionals who want to elevate the experience they create
- Setting an intention to serve, and why it makes an immediate, visible difference
- What empathy looks and feels like in a hospitality and service context
- Social and interpersonal skills for client-facing and guest-service roles
- 16 ways to be genuinely exceptional at your job, practical and immediately applicable
All modules available as standalone half-day or
full-day workshops, or combined into a multi-module program. Onsite and virtual delivery available nationwide.
Why Organizations Choose The American Academy of Etiquette
Lisa Richey founded The American Academy of Etiquette on a simple conviction: that professional presence is teachable, and that when people learn to show up well, everything around them improves, for their organizations, for their clients, and for themselves.
For 23 years, she has delivered that conviction in rooms full of professionals at some of the world’s most recognized organizations. Her training is practical, immediate, and built from real corporate experience. Not a textbook or a set of inherited social rules. Clients don’t leave with a handout. They leave with a shift.
What sets this training apart is not a proprietary model. It is the quality of attention Lisa brings to every room she walks into. She sees quickly what others miss. The subtle gap between how a team thinks they are coming across and how they are actually perceived is where she works, and she closes it clearly, warmly, and without judgment. Leaders leave relieved. Teams leave equipped.
- 23 years of business etiquette and professional presence training
- Clients include Toyota, Pfizer, Siemens, Cerity Partners, Rallye Motors (Acura, BMW, Lexus, Mercedes), Deloitte & Touche
- Thousands of professionals trained, groups from 8 to 400 participants
- All five workplace generations served, Boomers through Gen Z
- Programs available onsite and virtually, nationwide
- Founder: The American Academy of Etiquette · Speaker · Certification Provider
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Training Formats Available
Every program is available in the format that works best for your organization — whether your team is in one building or spread across the country.
Onsite Corporate Training
Lisa travels to your location and delivers training in person. Half-day and full-day programs available for teams of any size — from intimate executive sessions to full-company workshops. All content is customized to your organization’s environment, industry, and goals before the session begins.
Virtual Classroom Training
Live, instructor-led virtual sessions for remote and hybrid teams. Designed specifically for virtual delivery. Not simply an in-person program moved to a screen. Covers the unique professional dynamics of distributed work, including virtual meeting conduct, written communication, and remote professional presence.
Keynote & Conference Format
Lisa Richey is available as a keynote speaker for corporate meetings, conferences, and leadership summits. Sessions can be tailored to fit a 45-minute keynote, a half-day breakout, or a full conference program. High-energy, immediately applicable, and built around the real professional situations your audience faces every day.
Frequently Asked Questions
Q: What is business etiquette training?
A: Business etiquette training is professional development that teaches employees how to communicate, present themselves, and conduct professional interactions in ways that reflect well on themselves and their organization. It covers the visible behaviors that shape credibility — written communication, meeting conduct, business introductions, dining protocols, professional image, and client-facing presence — giving teams a shared, practical standard for how to show up at work.
Q: Who needs business etiquette training?
A: Business etiquette training benefits professionals at every career stage — not just new hires. It is particularly valuable for client-facing teams whose behavior represents the brand, managers responsible for setting and reinforcing professional expectations, high-potential employees moving into more visible roles, and senior leaders who want to elevate the entire team’s presence. Organizations in financial services, healthcare, pharmaceutical, and legal sectors find this training especially impactful.
Q: How quickly will we see results from business etiquette training?
A: Most organizations notice a visible difference within the first week after training. Professionals come back to the office applying what they learned immediately — in how they introduce themselves, how they conduct meetings, how they write emails, and how they show up with clients. The shift is not gradual. It is the same day.
Q: Can business etiquette training be customized for our industry?
A: Yes. Every program through The American Academy of Etiquette is tailored to the specific environment, industry, and goals of the organization. That means the content, scenarios, and focus areas reflect your team’s actual professional situations — not a generic curriculum built for any audience. Common customizations include industry-specific communication norms, client interaction scenarios, and combining select modules based on where your team needs the most development.
Q: What topics does business etiquette training cover?
A: Programs through The American Academy of Etiquette are built around eight core modules: Personal Branding, Communication Skills, The Human Advantage (Art of Connection), Emotional Intelligence, The Business Meal, Connecting the Generations, Business Networking, and Service Staff Excellence. Modules can be delivered as standalone workshops or combined into a comprehensive half-day or full-day program.
Q: How is business etiquette training delivered?
A: The American Academy of Etiquette offers business etiquette training in three formats: onsite workshops delivered at your location, live virtual sessions for remote and hybrid teams, and keynote or conference formats for larger events. All programs are available as half-day or full-day sessions, and can be structured as standalone workshops or multi-session programs across several weeks.
Q: Why choose The American Academy of Etiquette over other providers?
A: Lisa Richey brings 23 years of corporate training experience — not a theoretical or historical approach to etiquette. Her training is practical, direct, and immediately applicable to the real situations professionals face. She has trained thousands of professionals across all five workplace generations, in groups from 8 to 400 participants, across industries including financial services, healthcare, pharmaceutical, legal, and automotive. Clients choose this training because it creates visible, lasting change — not a checklist forgotten by the following Monday.
Ready to Give Your Team the Polish That Sets Them Apart?
If your team is capable but something is slipping in how they show up, in meetings, in correspondence, with clients, in the moments that carry your organization’s name, this training is built for exactly that.
Lisa Richey works with organizations that hold a high standard and are ready to make professional presence a shared language rather than a repeated conversation. Connect with Lisa to discuss your team, your goals, and the right format for your organization. Most clients book 4 to 8 weeks in advance for onsite programs.
Or contact Lisa directly: info@americanetiquette.com · (610) 212-1862
Business Etiquette Training Presentations
1/2 Day | Full Day | Onsite or Virtual Sessions
Could Better Soft Skills Unlock Stronger Results for Your Team?
Many companies lose credibility, client trust, and team effectiveness—not because of technical ability, but because professional presence is missing.
- Your team doesn’t need more rules—they need a framework that empowers them to lead with confidence.
- Most onboarding covers what to do—not how to show up. That’s where business etiquette makes the difference.
- A lack of polished soft skills creates misalignment between your people and your mission.
- Lack of basic soft skills is costing your company money because your team is not aligned with your mission.
Let’s start the conversation about transforming how your team shows up.
What You Can Expect:
Customized Corporate Etiquette Training — Designed to align with your team’s communication goals and professional standards.
Lisa Richey is a Business Etiquette Trainer & Consultant — Over 20 years of experience, trusted by Siemens, Pfizer, as well as other industries and companies of all sizes.
Interactive & Impactful — Delivered virtually, in-person, or hybrid. We tailor every session for your industry and team dynamics
Soft Skills that Stick — Your employees will walk away with actionable techniques in presence, tone, and communication.
In-Person at Your Location
Lisa flies in to speak to your team
Virtual Training
Lisa comes to you "live" via her office
How it works
Lisa Richey offers eight distinct modules guaranteed to make an impact on your team.
Business Etiquette Trainings are designed for:
- Corporations
- Non-Profits
- Universities
- Conferences
- Sales Meetings
- Sales Meetings
- New Hires
- On-boarding
- Private Sessions for Executives
Personal Branding Masterclass
How to Enhance Your Professional Reputation:
Your employees represent your company whether they interact with clients, engage with colleagues, or use a social media platform. This interactive and action-packed program provides the groundwork and guides your team in creating and polishing their reputation.
Learn more
Benefits: Improved professionalism and self-awareness
- Your professional reputation: How are you perceived?
- Setting a personal brand with intention
- How to stand out in your industry
- Mentors and expanders in your field and why this is critical to your emotional intelligence
- Discuss the mission of your company and how your team aligns with that endeavor
- It is all in the attitude; what is yours and how to handle someone who needs an adjustment
- Social medal and your personal brand
- Live out your new personal brand with intention
- TMI? When, how and what to share at work
- What happens at the office party does not always stay there
Communication Skills: Verbal, Non-Verbal
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Benefits: Improved written communication, connecting through conversation and body language awareness
Communication Skills Verbal
- Conversation skills
- How to stop using weak language at work
- Business introductions
- Phone matters
- Email etiquette
- Texting guidelines
- Express gratitude in today’s business climate
- Business card etiquette
- Never talk politics at the office
- Meeting etiquette
- How to function in an open office environment
Communication Skills Non-Verbal
- What is your attitude
- Gossip
- Empathy at the office
- Are you entitled?
- Listening is an art
- What your body language says about you at work
- Body language and cultural awareness
- Handshakes: how to handle this in our current environment
Art of the Human Connection
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Benefits:
- To build trust you must start with the human connection
- Why it matters
- 10 ways to expand and up-level the human experience with clients as well as co-workers
- How to be charismatic
Emotional intelligence
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- Emotional intelligence can be defined by four skills
- Why emotional intelligence matters
- 3 Actions to take to expand and grow your emotional intelligence
The Business Meal
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Benefits:
- Imagine this, you are invited to dine with senior management
- Navigating a table setting
- American and European Style; what is the difference
- Conversation during the business meal
- An informed host
- A gracious guest
- How to entertain a client
- Creative ways to stay in touch after the meal
Connecting the Generations
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Benefits:
- What are the five generations in the workplace
- Generations and their preferences
- How we can work together
- Group activity which applies real-life experiences; we get fun and personal
- Using your intuition to interact effectively
Networking
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Benefits: different mindset after participating in the module.
- Your step-by-step guide to networking
- What to consider when choosing a networking event
- How to get a meeting with someone you don’t know
Service Staff
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Benefits:
- An innate sense of serving; setting an intention to be aware of how others are experiencing your service; yes, this can be learned
- What is empathy and what this means in hospitality
- Social and interpersonal skills
- 16 ways to be exceptional at your job
Ready to Schedule On-site or Virtual Business Etiquette Training?
If you are interested in learning more about a business etiquette training session for your team, I invite you to have a conversation.
Whether we decide to work together or not, I am confident our call will be full of insights.
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