Are you “likeable”? Is the company your work for “likeable? Have you really given it any thought? If you haven’t, it is time that you do. Companies do business with people they like. Relationships make the world go around!
Engagement has become such a buzz word these days in the world of social media. There is so much out there about engaging with your Facebook connections or Twitter followers. How ironic! Yes, it is important that you have a presence in the online world, but you cannot forget the importance of the human connection. When a corporation contacts me now, most likely it involves a discussion about the “likeability factor” or the human connection. It is one of my most popular topics.
An individuals professional success depends on how well he or she can build strong relationships.
The good news is, the “like ability” factor can be learned and it is easier than you think. It just needs your attention and awareness.
Three Actions to Engage a Client and Build a Relationship
- Be fully present and listen: Pay attention to what they are saying. Put your phone away and close the lid on your computer. Make eye contact and really listen to what they are saying. Ask questions and have a conversation with them. Charismatic people listen closely to everyone and have the ability to make us all feel special.
- Find out what interests them: Find what you have in common with your client. Maybe it is fishing or you both are speaking at the same conference. Find something that you both are passionate about or enjoy.
- How can you help them: Are they working on a project that is your area of expertise? Keep your ears open and listen for their needs. Giving is the key to establishing a real connection.
As always, thanks reading.
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