Today, during a certification training, something magical happened. A new licensee, who is becoming certified in both our children’s and business etiquette programs, experienced a moment of clarity. As we discussed her mission, a business name arrived—clear, aligned, and completely available. It felt meant to be. This is the kind of transformation that happens during our trainings.
She will be teaching children as young as four and coaching professionals at every level within a company. Her brand will span generations and industries. That’s no small feat. And because of that, we both knew: the name of her business had to carry presence, purpose, and prestige.
Naming a business isn’t something to rush. It’s not just about what sounds pretty or polished. It’s a process of deep contemplation, intuition, and intentional strategy. It’s about alignment. It’s about identity. And it’s about making space for that perfect moment of clarity to arrive.
And today—during the final ten minutes of our training—that moment came.
As we were speaking, a name dropped into my awareness as clearly as if someone had whispered it. And yes—the domain was available.
This is the kind of moment that makes our trainings unforgettable. Because it’s never just about curriculum. It’s about identity. Legacy. Magnetism.
Whether you’re becoming certified to teach children’s etiquette, business etiquette—or both—your name matters. Immensely.
Top 3 Tips for Naming Your Etiquette Business
1. Start with Who You Serve—and Who You’re Becoming
Think of your business name as a bridge between your audience and your future self. Are you serving children, parents, professionals—or all three? Choose a name that allows your brand to expand while still feeling specific and intentional. (Think: timeless, not trendy.)
2. Speak the Language of Authority and Warmth
Your business name should evoke trust, grace, and leadership. Etiquette is about presence. Professionalism. Poise. Avoid anything too whimsical or vague if you want to be taken seriously in corporate settings—but don’t lose the soul. Strike a balance between sophisticated and sincere.
3. Check Domain Availability Early—Then Let Inspiration Flow
Yes, you’ll need the domain. But don’t start there. Start with alignment. Be open to receiving the name—on a walk, in the shower, or during your training. Let your intuition lead first, then check domain options second. You’d be amazed how often the right name finds you when you’re doing the work.
You’re not only naming a business. You’re claiming an identity.
And when you’re supported, seen, and guided—like this beautiful new licensee was today—the right name can arrive like magic. ✨
This is the energy we bring to every training, every session, every etiquette certification. You don’t only leave with tools and lesson plans—you leave with clarity. Vision. And a business name that feels like home.
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