Why the About Page is One of the Most Important on Your Website
What is your story and do you know why it is important? Are you open to sharing it with your audience? And…when and where should you share it?
A study was done in 2010 at Emory University to see what made emotionally happy and healthy children.
They asked elementary children about their family history.
You know…questions such as, where your grandparents grew up, where did your parents attend high school….etc.
The study produced astounding results. The more the child new about their family history, the stronger their sense of control and created a higher self-esteem.
The answers to these types of questions turned out to be the best predicator of a child’s emotional health and happiness.
Is it true the more a company knows about the better chance of making a connection?
The about page is one of the most important pages on your website. Why? The decision maker of the company wants to get to know you.
This is your opportunity to make a connection. Let them get to know you first.
And the way to let them get to know you is not by listing your credentials. This may surprise you.
The About Page is not a resume.
A stellar About Page is a time to let them know how you can help them. Restate the problem and why you are the solution.
Let them know you understand their dilemma.
Is there a way to connect with them? Have you been in their position?
You can also start your About Page with a story. Maybe you can tell a story about a time when you didn’t use your best judgment in a business situation or you can tell when you did.
Maybe you have an observation about today’s workforce and want to share it here.
I am inviting you to be creative first. Then, you can share YOUR accomplishments….but first let them know how you can help accomplish their goals.
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