The American Academy of Etiquette

Build The Business of Your Dreams


Get Licensed and Certified as a
Business Etiquette Expert and Speaker

Gain a Competitive Advantage
Learn from Proven Leader
Done-for-You Curriculum

You Want to be an Etiquette Expert and Speaker

But here is the problem…

You don’t know where to begin
You do not want to be mistaken for a stuffy judgmental presenter
You do not know how much to charge
You need a guide to show you how to get clients and to market your new business
You are overwhelmed
You need a curriculum that you can be proud to present and teach. The curriculum is ready, modern and relevant to today’s workplace.

The American Academy of Etiquette has everything you need to start a business as a speaker and corporate trainer.


You want to align yourself with the best. We have the track record and the client list to prove our workshops and programs have been presented to Fortune 500 companies as well as other small businesses around the globe.  Lisa Richey has been speaking on the topic of business etiquette for twenty years.

How It Works

Step 1

Call or email Lisa Richey to learn more about The American Academy of Etiquette training and certification.

Step 2

Choose your training option. We offer virtual training as well as an in-person option. We will agree upon the dates and a convenient location for your training.  You do not have to wait for a “live” event. If you choose the virtual option, this saves the cost of travel and related expenses.

Step 3

Launch your new business! You receive on-going support which is included in your licensing fee.



I believe that etiquette is not about being stuffy or judgmental. Everyone needs good soft skills and deserves to learn it.

I am proud of my client list and share with you exactly who I have worked with during my years as a professional speaker and corporate trainer.

Our curriculum is constantly evolving to meet the needs of businesses and their employees.

In fact, we are so proud of our materials, we share the images of the curriculum on our website.

Your Certification and License Includes:

You will be certified and trained by the leading authority of MODERN BUSINESS ETIQUETTE.

Access to Lisa Richey, through your entire three-year license term.
If you choose the virtual training option, you will receive 6 one hour training sessions plus on-going support as needed.
The in-person option includes two days of intensive training at a mutually agreed upon location.
Professionally designed curriculum materials from our business etiquette training catalog.
Presentation slides that may be customized to your branding.
If you choose the virtual training option, you receive “live” video sessions with Lisa Richey and on-going support during your entire licensing term.
Video sessions will be recorded for your future use
BONUS SESSION: how to up-level your presentations to fit a customized virtual classroom setting for your clients; how to offer online workshops
Build your brand guide

Why Lisa

Hello, I am Lisa Richey.

Founder of  The American Academy of Etiquette, Inc. Thousands of employees have attended my events and workshops. 

I pride myself on offering the most comprehensive, relevant and modern take on business etiquette training for corporations around the world.

Learn more about Lisa.

Read More

HR professionals and sales organizations, contact me to speak on topics such as personal branding, how to build stronger and better relationships with clients and colleagues, ways to connect the multi-generations that make up the workforce and of course how to dine with ease and grace during a business meal.

Many of my clients comment that my delivery is engaging, informative and makes an immediate difference within an organization.

From Portland, Oregon to the Middle East, I have delivered my popular programs to hospitals, financial firms, universities and management consulting companies. I have helped thousands of people to become more polished, professional and powerful.

My broad base of clients includes Deloitte, Ernest & Young, Siemens, Starz Channel and The Ministry of Bahrain. The audiences have ranged from a group of 12 up to 250. I am available for corporate in-house training or conferences.

My base is Raleigh, NC, and I travel all over the United States as well as international destinations.

I believe etiquette and manners should not be thought of as stuffy and judgmental. Etiquette is about self-interest. Not rules.

Become a Certified Business Etiquette Trainer